About Avrogan
Where it all began
Avrogan was founded in late 2019 by Hamed Hakimian and Arsham Mazaheri, two long-lasting friends and colleagues, who are experienced consultant leaders with a track record in service management and aftermarket business.
They both have experience in serving various sizes of OEM and industrial manufacturers regarding their aftermarket and spare part pricing as well as supporting them with the design, development, and implementation of the analytical tools used for their business management and SaaS solutions for their aftermarket business.
They both have experience in serving various sizes of OEM and industrial manufacturers regarding their aftermarket and spare part pricing as well as supporting them with the design, development, and implementation of the analytical tools used for their business management and SaaS solutions for their aftermarket business.
Avrogan then
Avrogan became fully operational in early 2020 with its headquarters in Stockholm, Sweden. Despite launching during the global pandemic, the company quickly established itself as a trusted advisor to industrial OEMs across Europe and North America, helping clients improve aftermarket performance, pricing excellence, and commercial effectiveness.
As the company grew, so did its ambition. Working closely with clients exposed a recurring challenge: while many OEMs had the expertise and vision to grow their service business, they often lacked technology specifically designed to support complex service offerings and commercial models. What began as a consulting firm dedicated to solving commercial challenges was about to evolve into something much bigger.
As the company grew, so did its ambition. Working closely with clients exposed a recurring challenge: while many OEMs had the expertise and vision to grow their service business, they often lacked technology specifically designed to support complex service offerings and commercial models. What began as a consulting firm dedicated to solving commercial challenges was about to evolve into something much bigger.


Avrogan now
A major milestone came in late 2021 when Taghi Akbari joined Avrogan as its third co-founder. Bringing deep expertise in solution architecture, cloud technologies, and enterprise software development, Taghi helped transform Avrogan from a pure consulting firm into a complete solution provider.
Together, Hamed, Arsham, and Taghi combined their expertise in aftermarket excellence, pricing, service contracts, and technology to create Avrogan Service Excellence™ (ASE), a purpose-built enterprise platform designed for industrial OEMs. The birth of ASE transformed years of consulting experience, industry knowledge, and customer challenges into a scalable software solution. As the lead architect behind ASE, Taghi played a pivotal role in shaping the platform and building the technological foundation of the modern Avrogan.
Today, Avrogan combines industry expertise, specialised consulting services, and purpose-built technology to help industrial OEMs improve pricing, strengthen aftermarket performance, and build profitable and sustainable service businesses. What started as a consulting vision has evolved into a company that delivers both expertise and technology to some of the world's leading OEMs.
Together, Hamed, Arsham, and Taghi combined their expertise in aftermarket excellence, pricing, service contracts, and technology to create Avrogan Service Excellence™ (ASE), a purpose-built enterprise platform designed for industrial OEMs. The birth of ASE transformed years of consulting experience, industry knowledge, and customer challenges into a scalable software solution. As the lead architect behind ASE, Taghi played a pivotal role in shaping the platform and building the technological foundation of the modern Avrogan.
Today, Avrogan combines industry expertise, specialised consulting services, and purpose-built technology to help industrial OEMs improve pricing, strengthen aftermarket performance, and build profitable and sustainable service businesses. What started as a consulting vision has evolved into a company that delivers both expertise and technology to some of the world's leading OEMs.
Created by aftermarket and pricing experts
Our team has spent years helping industrial OEMs improve aftermarket performance, pricing excellence, and commercial effectiveness. Having worked across industries and aftermarket business models, we bring practical expertise that is embedded in both our software and advisory services.
Our subject matter experts
A network of experienced professionals in aftermarket excellence, pricing, service contracts, and commercial transformation
Ready to start with service excellence?
Every OEM has unique aftermarket processes, commercial models, and digital maturity. Contact our team to discuss your requirements and receive a customised proposal.










